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A Marketplace for Tokenized Indexes
EntryPoint is a marketplace for investors to access passive crypto and RWA indexes, and a secure and cost-effective solution for index providers to offer strategies to an international audience.Also, is a sovereign, application-specific Cosmos SDK blockchain with custom-built modules to facilitate seamless automated trading and broad-market indexes without the need for deep technical knowledge, time-consuming research, or a central authority to allocate assets, rebalance or implement redemptions.
Client
Simply Staking
Industry
Blockchain
25+
Challenge
Designing for decentralized finance (DeFi) faces several challenges. Firstly, the lack of regulatory-compliant, decentralized access creates hurdles in creating intuitive interfaces. Secondly, the fragmented user experience demands a unified approach to simplify interactions across multiple wallets and ecosystems. Thirdly, portfolio management is complex, requiring designers to simplify technical processes for users. Additionally, the scarcity of secure onboarding apps and institutional solutions for KYC-permissioned vaults adds layers of design complexity. Overcoming these challenges requires designers to innovate solutions that simplify complexities, enhance user experiences, and foster trust in DeFi ecosystems.
Solution
Our solution was to simplify create a intuitive platform to reduce complexity and fragmentation, and work with regulators to meet compliance requirements while staying user-friendly.
My Design Process
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Research & Analysis: In order for me to design the platform effectively, a thorough understanding of blockchain and DeFi services was essential. This involved conducting benchmarking and competitor analysis to gather a comprehensive understanding of needs and requirements. At this project, we couldn't conduct interview with users.
Information Architecture: Based on the research findings, I structured the platform's navigation and content to be straightforward and intuitive, focusing on providing easy access to the most important information and functionality, keeping it simple and easy to use.
Wireframing: Following research and collaborative workshops with various stakeholders, I created wireframes based on all the product requirements. These wireframes focused on essential data points, emphasized important sections, and integrated necessary features, resulting in a user-friendly design that catered to the requirements of both parties.
Visual Design & Style Guide: I established design principles to guide the overall look and feel of the platform, including elements such as typography and color palette. After this, I created a library of UI elements, along with design patterns and templates for common pages.
Looking to start a project or you need
consultation? Feel free to contact me.